The launch of Planum in the travel scene comes with a striking visual identity, designed to capture both attention and imagination. Its symbol, reminiscent of a travel ticket, is a universal sign of journey and exploration that resonates with travelers. The logo is paired with a font that plays between tradition and innovation, encapsulating Planum's blend of modernity and accessibility. The vibrant color palette — deep green for professionalism and striking lemon yellow for energy — mirrors the dynamic spirit of this new company, ready to revolutionize the customer's journey. Fluid graphics embody the essence of movement, evoking the freedom and ease of exploring the world, reflecting Planum's main business as a platform for exchanging miles for flights, searching for travel opportunities, and selling miles.
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